According to a recent survey by Nielsen and Toluna, intended for Folha de S.Paulo, 50% of Brazilians intend to shop on Black Friday to prepare for watching the FIFA World Cup matches. Among the most sought-after items are home appliances (TVs, washing machines), mobile phones or tablets, fashion, books and PCs and accessories.
Choosing plans to guarantee sales during the World Cup, the store has considered the discounts from sexta-feira Negra in early November. That’s because the Brazilian team starts the World Cup, at the right time, on the famous Friday of payments. Also, the match against Serbia will be held at 16:00.
Another important aspect of the research, when asked which brands come to mind when thinking about Black Friday, consumers point to Lojas Americanas (22%), Magalu (17% ), Samsung (10%), Amazon (10%). %), Casas Bahia (8%).
Black Friday in Brazil
In Brazil’s shopping calendar since 2010, Black Friday has become the biggest shopping day in the country. Even before Christmas and Mother’s Day, it is the day of greatest desire. It is true that over the years, the store has matured and separated the paradigms that time is only a mask of full prices. Now, the day is awaited by consumers as much as by consumers.
On the other hand, football is among the passions of Brazilians, so there are world cups in the country. Therefore, the success of the event, although Black Friday added that it could be overshadowed by it.
The store offers Black Friday deals
In this way, to reduce the impact of the competition at the expense of one of the most expensive sales weeks for the trade, the sellers have shown the the concept of discounts in early November.
In summary, retailers hope that, with this plan, consumers will understand the early discounts as an incentive to purchase equipment and electronics to watch the World Cup matches. . It is worth noting that this method is supported by Nielsen research in collaboration with Toluna, believed to be Folha de S.Paulo. 50% of Brazilians plan to shop on Black Friday to prepare to watch the games.
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