From eating beef to living in a beach tent: Patagonia’s founder saves every chance he can – Época Negócios

Yvon Chouinard announced earlier this month that he will give his company Patagonia a fund dedicated to environmental causes (Photo: Getty Images)

Yvon Chouinard, the founder of Patagonia, a $3 billion outdoor clothing and accessories company, saves money whenever he can.

The door said Business Insider, The businessman, who announced earlier this month that he was donating his business to a fund and climate change organization, led a modest lifestyle in the 1950s, 1960s and with 1970. The desert as climbing and on the beach houses as surfing deprived him of new comforts. .

In his 2005 memoir Let My People Surf: The Education of a Reluctant Entrepreneur, Chouinard recounted that in 1975 he stayed with his friends in a beach house in San Blas, Mexico, for a month. , eating fish and fruits and using candles. from the house church to practice their surfboards.

Before that, in the late 1950s, an inventor earned money to put fuel in a car “by diving into trash cans and salvaging soda bottles.” “.

Once, on a trip to the Rockies, he and a friend bought several unfortunate cans of cat food for the menu, which consisted of oatmeal, potatoes and squirrels, partridges and porcupines they killed.

According to Chouinard, there were times when he didn’t have the money to buy medicine. When he gets sick because of the bad quality of the water he drinks, his solution is to drink a mixture of charcoal, half a cup of salt and water.

there is no value

For a while, the founder of Patagonia sold climbing gear in the trunk of his car. The cost is small, however, and for weeks it is $0.50 to $1 a day.

In 1966, he founded his business in an abandoned slaughterhouse for a bag company in California.

Chouinard used other methods to save money. “I slept 200 days a year or more in my old army sleeping bag,” he wrote in his autobiography. “I just bought a tent when I was almost 40, I like to sleep under rocks and low branches of a tree.”

In the early 1970s, he and his wife lived in a beach house for half a year and spent the summer months in the back of an old truck. Even today, with so much money in his account, Chouinard is still careful. According to the newspaper The New York Times, He doesn’t own a computer or phone, wears old clothes, drives an old Subaru, and has only two modest homes, one in California and the other in Wyoming.

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