Patagonian founder gives name to climate fight // News // FFW

Yvon Chouinard, the owner and founder of the Patagonia brand, has always decided to give his company the fight against climate change after 50 years at the helm of the brand . “We will give money to people who are working hard to save this world,” Yvon told the New York Times.

The company has been transferred to the Holdfast Collective, a non-profit organization, according to the press release. These funds were created to maintain the independent organization and to ensure that the assets are used for the environmental struggle. The company is estimated at US $ 3 billion (R $ 15 billion) and has a profit of US $ 100 million (R $ 521 million) every year.

Yvon Chouinard in the company / Image: Reproduction

Known as one of the first companies to stand up to the cause of the environment, since its founding in 1973, the brand has allocated 1% of its sales to environmental causes. In addition to countless contributions, the brand is one of the pioneers in providing new solutions for the textile industry, such as the development of components in organic cotton, hemp, devim temp and upcycling section.

Patagonia Advertising / Image: Reproduction

Patagonia Advertising / Image: Reproduction

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