Recriar launches the second training for entrepreneurs in the economy of São Paulo | Municipal Secretary for Economic Development and Employment

The Recriar Program has launched the second acceleration of the business in the city of São Paulo, targeting those who are chosen to work with an economic focus. The companies participating in this publication work in the areas of gastronomy, handicrafts, culture, events, trends and beauty. The opening was held at the Bruno Covas Green Innovation Center – Hub Green Sampa, in Pinheiros.

“The Museum of São Paulo is supporting certain activities and income, especially considering the sectors most affected by the coronavirus pandemic. Our activities are based on supporting the employees and companies that they can find and therefore earn income, whether through business or a common agreement, which greatly strengthens the economy of São Paulo”, said the author Minister of Economic Development and Work, Aline Cardoso.

Recriar is a free program and aims to support business in developing skills and innovation, including learning and business acceleration. The project is an initiative of the Organization of Ibero-American States (OEI), carried out by the Municipality of São Paulo, through Ade Sampa – São Paulo Development Agency, an organization affiliated with the Municipal Secretariat for Economic Development and Work , Roberto Marinho Foundation. , co.liga project and implemented by Ideias de Futuro.

“The economic sector consists mainly of small businesses and small sectors, which are part of an important ecosystem for local development and for the economy of the city of São Paulo. For this reason, the City has joined Hall with colleagues and always work to strengthen these companies, provide a competitive advantage among other companies that are integrated in the business and improve their business activities, “said the president of Ade Sampa, Renan Vieira.

Businesses selected for the second course will be extended between the months of September and December 2022 through group and individual mentors, alternating between face-to-face activities. The first workshop held this week focused on problem analysis, CANVAS value proposition, target audiences and personas.

The curriculum for this part of the program includes topics such as business model, validation, sales and marketing, pitch and financial management. After these procedures, the selected companies will be announced for the final stage, where individual training will be conducted.

More details about training are available on the Ade Sampa website – – and on co.liga –

By: Dante Rodrigues

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