Rising cost of living and lack of awareness make it difficult to adopt sustainable lifestyles

The customers

In Brazil, only 14% are making positive changes in their lifestyle

Per Article – 09/21/2022

Although 97% of people around the world are ready to implement sustainable methods, the high costs and lack of knowledge of the subject are the major barriers to consumers who can apply this method. environment – which refers to the Sustainability Sector Index. 2022 study (Sustainability Sector Index 2022), carried out by Kantar.

The study is based on the 17 Sustainable Development Goals (SDGs) defined by the United Nations (UN) and identified, among 38 business sectors, the most important issues to be addressed in their sectors , and how Brands can do it. easy for customers to work with continuously.

In Brazil, 99% of respondents say they want to have a sustainable lifestyle, but only 14% are changing their behavior. There are two main reasons for this: 75% want to do more for the planet, but the high cost of living prevents them, and 43% do not know where to find sustainable products or It’s normal to ask for more help.

great trouble

Among the 17 Sustainable Development Goals (SDGs), water pollution and child labor are the main reasons that companies believe to be concerned. Water pollution is the biggest problem for urban dwellers and people over 26, and it is the biggest concern in America. On the other hand, child labor and labor exploitation are the most pronounced among the population in rural areas and among young people under 25 years of age.

In Brazil, four of the five main concerns are social, with the problem of employment, poverty and violence being the main causes. Before tackling global concerns, however, companies need to address their core issues. According to Kantar research, waste management is on the agenda of consumers.

They recommend companies in 24 of the 38 industries to find solutions for packaging and non-reusability, landfills, overconsumption and waste. Decarbonization appears in two places. Companies in 15 of the 38 sectors have negative associations with carbon footprints and greenhouse gas emissions, which lead to global warming.

It’s different

Although consumers specify what they want to see in companies, they differ when it comes to implementing these actions. Only 29% worldwide are part of what Kantar calls Actives – ready to spend time and effort to reduce their impact on the world.

In Brazil, that is, the majority of the population is formed by Considerers (48%). These are those who doubt whether they can change their choice, especially women (51%) and those between 18 and 34 (49%).

Among the ideas to contribute to a sustainable world, reducing food waste, carrying new shopping bags, reducing energy use at home and recycling, are activities that are highly sought after by the public.

Also Read: Chilli Beans Opens New 100% Sustainable Store

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