About 800 food and beverage brands are returning their original product labels. They will lack the right to a Royal Warrant, a document that allows the use of the royal coat of arms on labels that can be supplied to the kings of Britain. With the death of Queen Elizabeth II, the guarantee to use the royal coat was cancelled.
Among the brands are Heinz, Twinings, Bollinger, Cadbury, Marmite, along with Coca-Cola, Tanqueray Gordon & Co, Martini and Johnnie Walker. They had to remove the clothes of Queen Elizabeth II from the labels and the symbol after her death.
Gin Tanqeray is one of the brands that carries the queen’s mantle — Image: Reveal
The coat of arms features the lion of England, the unicorn of Scotland and a quartered shield followed by the words “by the choice of Her Majesty the Queen”.
Brands now have to convince King Charles III that the royal family will continue to use their products if they want to return diversity to their wallets. About 30 Royal Warrants are granted and 30 are distributed each year.
According to the Royal Warrant Holders Association (RWHA), “Applicants must demonstrate that they have an effective and sustainable policy and work plan.”
Some 620 companies, including Bentley, Jaguar Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb, have received permission from Queen Elizabeth II, who have two years to remove the coat. rule from the products.
The Royal Warrant Holders Association said these companies can apply again, this time to King Charles, but they must prove “they have provided goods or services to the royal family in a of five years out. of the last seven.”
Ketchup Heinz is another product that takes off the queen’s coat — Photo: Reveal.
Understand Royal Decrees
To get the Queen’s seal, the company must work with the royal family for five years. Other industries include armories, such as goldsmiths and dealers, wine dealers, wheelwrights, armorers and glove manufacturers, in addition to the production.
Almost all types of goods and services are covered by Royal Warrants, from charcoal toothpaste, copper to cookies, perfumes to pest control. There are painters and wallpaperers and suppliers, decorators and restorers for the Crown Estate.
There are also tech companies, manufacturing brands, cybersecurity experts and luxury car brands.
The certificates cover not only what the royal family needs, but also what the business needs, so there are providers of agricultural and engineering services, as well as the technology that supports them. in the big business.
Other products bearing the British Royal Seal — Photo: Disclosure/Sainsbury
These guilds have been known to bear a royal seal since the Middle Ages – as a royal charter, the earliest being granted by Henry II to the Guild of Weavers in 1155.
One of the earliest recipients of a royal warrant was England’s first printer, William Caxton, in 1476, but it was during the reign of Queen Victoria – and changing business – they have grown. More than 1,000 were awarded over the age of 64.